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Northern VA Daily - September 16th, 2006
Local Women's Radio Talk Show Starts Monday
By Sally Voth (Daily Staff Writer)
MT. JACKSON — Don't turn that dial.
Those tuning in to WSVG-790 AM at 11 a.m. Monday will get a trio of feisty ladies rather than the Retro Radio they may be used to. But it's just for a half-hour one day a week, and the radio hosts promise to brighten up Mondays.
Jeanne Russell, Suzanne Mills and Barbara Plitt are the voices of the show they liken to "The View," ABC's morning television program. They will share their views, and once the show goes live, will take calls from listeners and invite guests on the air.
Their show might be dubbed "Just Say It!" but that doesn't mean they can just say anything.
"They've already censored us," Russell said.
She said she and her friends won't be able to use the word "sex" in show promotions.
"[Sex is] not really the gist of what we are," Plitt said. "It just might come up. We're smart enough to know what we can and cannot say."
Russell, a 43-year-old self-employed creative services specialist living in Edinburg, learned while producing "Valley of the Stars" for WZRV-95.3 FM in Front Royal that having a radio show was inexpensive.
That got her to talking with her friends, Wolf Gap, W.Va., resident Plitt, 54, who works at the Watchful Tiger in Edinburg and does floral design and designs lampshades, and Mills, 44, a health coach and painter from Woodstock. Soon, they were meeting with WSVG owner Patty Shaffer.
"I loved the idea of it," Shaffer said. "There's so many topics to talk about. Automatically, a lot of people say, they're going to knock down men. I love men."
So do the three single mothers and newfound radio hosts, it seems.
"We all love men," Russell said. "We're going to have to do a show about where are the men."
The first three shows are about whether children are being over-protected by their parents, challenges that go along with being a single mother and pet peeves.
"We're just very opinionated people," Plitt said.
Russell added, "We solve the world's problems on a regular basis."
The three women will rotate leading the program, which will be pre-taped until an audience is established. They invite listeners to e-mail them issues they would like to hear covered.
"We're going to take turns hosting, and whoever's the host gets to pick the topic, and we're going to talk about everything," Russell said. "Nothing's off-limits. We're hoping to expand the [station's] listeners."
Shaffer said the station's audience is shifting. When she was a child listening to it, most of the county residents were older.
"Now, to be perfectly honest with you, they've died," she said. "We're more in the baby boomer listenership.
"I feel personally like I have to bring this station a little bit more up-to-date. We've got to become a little bit more modern. We will play something from 1930, and turn around and play Michael Buble."
To find out more about "Just Say It!" or to share your opinion, visit www.justsayitradioshow.com.
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